We’ve Bean Repositioning
|| Jibba Jellybeans
From small player to confectionary giant
Jibba Jellybeans has established a formidable presence across national retail outlets and grocery chains, branching out into national marketing incentives with Coca‐Cola Amatil.
It’s Australian Afternoon Tea Time
|| Twinings & Co
Have you sampled Kevin Rudd’s Blend?
Cressaid Logic were honoured to work with Twinings Tea on the brand development, styling, packaging, signage and execution of former Prime Minister Kevin Rudd’s Australian Afternoon Tea blend, with a portion of every sale donated to the RSPCA.
Interpreting Signs of Tradition & Culture
|| Parks Victoria
Over 15 years of Interpretive Signage Solutions
Since 1998, Cressaid Logic has delivered temporary and permanent signage solutions across national and state parks, visitor centres, conservation reserves, walking tracks and campsites for Parks Victoria.
Branding A Ballarat Icon
From regional manufacturer to national provider
For over 15 years, Cressaid Logic has delivered a range of branding, design and print solutions for BVCI. From establishing the brand’s
identity through to branded collateral, we have watched BVCI
transform from regional manufacturer to national provider.
Driving V8 Supercars
|| Triple 8 Racing Australia
Custom Livery, Signage & General Merchandise
Cressaid Logic worked with the Marketing Team at Triple 8 to develop an identity and a series of branded themes for
integration across livery, signage and general merchandise for
Green Tea with a Twist
|| Twinings & Co
Branding new members of the Green Tea Family
Cressaid Logic developed new identities for Twinings Green Tea – Orange & Lotus Blossom and Pineapple & Grapefruit blends. Following a successful trial phase, these blends have become permanent members of the Twinings Tea range.
Ferndale Confectionary | Jibba Jellybeans
Ferndale Confectionary is a proudly owned Australian manufacturer and distributor of quality confectionary products. Jibba Jellybeans is one of several brands operating under the Ferndale Confectionary umbrella. Ferndale initially approached the Cressaid Studio for branding and packaging services. Over time, our relationship has developed to include point of sale, trade magazine advertisements and social media generation. As a result, Jibba Jelly Beans has established a formidable presence across national retail outlets and grocery chains, branching out into national marketing incentives with Coca-Cola Amatil.
Our response to the creative brief established a clean look and feel popping with product hero colours, reflecting the product’s natural colours and flavours. A white background pushes the coloured beans to the fore; a smiling mouth is carefully positioned along the interactive zip and slide packaging design, allowing the product to literally burst from the mouth on opening. This execution aligns the brand’s positioning with the target market; interactive packaging design merges with brand execution for maximum end‐user appeal.
The branding outcome has strategically positioned Jibba Jellybeans as fun and fruity with all natural flavours and colours. Targeted trade advertisements have generated bulk orders across some of Australia’s largest retail outlets. Social media campaigns track product popularity, promote product personalities and provide genuine market feedback for future product development.
Gift Box 550g
Point of Sale
Pull-up Banner (Exhibitions)
Pop-Cone Stand (Retail)
Twinings & Co | Australian Afternoon
Since 2006, Cressaid Logic has supplied packaging, advertising, POS and signage solutions for Twinings & Co across multiple product ranges, including Twinings, Jarrah, Ovaltine and UltraSlim. In 2012, the Cressaid Studio worked with a new blend of Twining’s tea developed by Australia’s former Prime Minister Kevin Rudd. The Australian Afternoon Tea blend was launched over the 2013 Australia Day weekend, followed by a highly successful trial phase. The blend proved so popular with consumers - it has now become a permanent member of the Twining’s tea range.
Working to a very tight schedule, Cressaid developed signage and POS materials within 24 hours for delivery to the Sydney based media event, announcing the brand’s permanent inclusion in the Twinings range. Following this success, Cressaid developed all packaging requirements with adherence to Australia’s strict food packaging laws.
High consumer demand for Australian Afternoon Tea led to the blend’s permanent status within the Twinings tea range in 2013. Twining’s charitable contributions to the RSPCA continue. With a portion of every sale donated, it’s been an honour to have played a role in this product’s unprecedented success.
Twin Pack Wrap
Point of Sale
Pull Up Banner
Parks Victoria | Signage Solutions
Cressaid Logic has serviced Parks Victoria’s signage needs for over 15 years. Our temporary and permanent signage solutions include interpretive signs detailing aboriginal history and white settlement, maps for orientation, wayfinding, safety and regulatory signage. Working with Parks Victoria contacts across Western Victoria, Cressaid’s signage solutions have improved education and enhanced visitor experiences across cultural heritage sites, national and state parks, visitor centres, marine and coastal environments, conservation reserves, walking tracks and campsites.
Combining design, print, build and installation services for quality control
At Cressaid Logic, we provide an unsurpassed level of quality control through in-house design, print, build and installation services. Design approach and print quality are considered in conjunction with materials use, local climate demands and installation requirements. Our end-to-end approach to signage enhances design integrity and product longevity, while substantially decreasing project management costs for our clients.
BVCI | Branding Solutions
For over 15 years, Cressaid Logic has worked with the BVCI brand. Located in Ballarat Victoria, BVCI has experienced rapid growth to become a genuine local success story, developing new products and services in line with market demand. Cressaid Logic’s branding approach has evolved with the company’s growth over time, with traditional and digital executions to support the company’s ongoing internal and external marketing requirements.
Brand identity and collateral
Cressaid established BVCI’s identity inclusive of secondary elements in line with the company’s water and fibre optic products and services. Capital letters in a customised Sans Serif font on a slant signify the company’s forward thinking approach to design and innovation. The circular logo mark with an Australian land mass is a clear nod to the company’s country of origin and national servicing capacity. Secondary elements of water and fibre optics are consistently present throughout branded collateral.
Twinings & Co | Green Tea Blends
Since 2006, Cressaid Logic has supplied packaging, advertising, POS and signage solutions for Twinings & Co across multiple product ranges, including Twinings, Jarrah, Ovaltine and Ultra Slim. In 2012, the Cressaid Studio developed identities for two new blends of Twinings Green Tea – Orange & Lotus Blossom and Pineapple & Grapefruit. Following a highly successful trial phase, these blends have now become permanent members of the Twining’s tea range.
Brand identity and packaging
Working within identity guidelines established for Twinings & Co, Cressaid Logic crafted identities for Twinings Orange & Lotus Blossom and Pineapple & Grapefruit blends. The design approach considered POS placement against all other blends within the range, establishing an individual shelf presence while complementing the whole range. Image scale appears in proportion with ingredients contained, while packaging design adheres to Australia’s strict food packaging laws.
High consumer demand for both blends led to permanent status within the Twinings tea range in 2014. Now available across Australia’s largest national grocery chain, there’s never been a better time to indulge in green tea with a twist ‐ care of Twinings.
Triple 8 | Team Vodafone
Cressaid Logic developed a series of different themes for custom livery of cars and trucks for Triple 8’s Team Vodaphone. Orange and chrome colours with a comet identity connected for brand recognition over a nine year period, with associated themes including characters bursting through sugar canes to represent the introduction of new CSR Ethanol 98 fuel, moustaches for Movember, lifeguard attire for Surfers Paradise and the integration of aboriginal artwork for Darwin.
Each theme carried through to custom livery designed for maximum TV appeal, generation of a cult following and sponsorship exposure, with integration across all touchpoints including pit walls, signage, catalogues, posters, folder covers, race suits and helmets, model cars, general merchandise and packaging.
Custom Car Livery
Custom Truck Livery
Signage (Pit fitout)
Race / Fire Suits
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